RED LABEL brings together 10 bold brands across
3 thoughtfully curated zones — each crafted to inspire, excite, and ignite innovation.Step into a self-directed, unmanned shopping experience where you’re free to explore at your own pace. Every purchase is cashless and seamless — simply scan or tap the RFID tag on any product to check out instantly from your mobile device, or complete your purchase easily at the self-checkout kiosks.Uncover exclusive products, try your luck at the Gachabot to win exciting prizes, and chat with our
AI Shopping Assistant for instant recommendations. Don’t miss the interactive LED floor, spotlighting our participating brands in motion.This isn’t just shopping —
it’s a glimpse into the future of retail, made real.
RED LABEL brings together 10 bold brands across 3 thoughtfully curated zones — each crafted to inspire, excite, and ignite innovation.Step into a self-directed, unmanned shopping experience where you’re free to explore at your own pace. Every purchase is cashless and seamless — simply scan or tap the RFID tag on any product to check out instantly from your mobile device, or complete your purchase easily at the self-checkout kiosks.Uncover exclusive products, try your luck at the Gachabot to win exciting prizes, and chat with our AI Shopping Assistant for instant recommendations. Don’t miss the interactive LED floor, spotlighting our participating brands in motion.This isn’t just shopping — it’s a glimpse into the future of retail, made real.
GETTING THERE
TALK TO US
HOURS
Office Hours Mon - Fri
10am - 6pm
PHONE
+65 9697 3884
BRANDS
RED LABEL brings together 10 bold brands across 3 thoughtfully curated zones — each crafted to inspire, excite, and ignite innovation.The Street & Style zone showcases cutting-edge fashion and streetwear, the Outdoor Essentials zone highlights products for active and adventurous lifestyles, and the Lifestyle & Living zone features items that elevate everyday living.Each brand brings along exclusive product launches and promotions that can only be experienced at RED LABEL, exemplifying the spirit of experimentation, collaboration, and memorable experiences.Click in to find out more about each brand:
ACTIONCITY
Founded in 2000, ActionCity has been at the forefront of the pop culture collectibles scene, known for their exclusive distributorship of Hot Toys and BE@RBRICK by Medicom Toy, and collaborations with global icons like Disney and tokidoki.As we celebrate our 25th year, we’re excited to bring our passion to RED LABEL 2025, showcasing the spirit of collecting through curated experiences. Join us as we continue the journey — Together, A Collector’s Journey.
Founded in 2000, ActionCity has been at the forefront of the pop culture collectibles scene, known for their exclusive distributorship of Hot Toys and BE@RBRICK by Medicom Toy, and collaborations with global icons like Disney and tokidoki.As we celebrate our 25th year, we’re excited to bring our passion to RED LABEL 2025, showcasing the spirit of collecting through curated experiences. Join us as we continue the journey — Together, A Collector’s Journey.
SUKHATARA
Sukhatara is a mindful fragrance brand that blends nature and science to restore balance in everyday life.Crafted in Singapore and inspired by Southeast Asia, its room sprays and essential oils are infused with air-cleaning probiotics that eliminate odors at the source, offering rituals of calm free
from harsh chemicals. Currently retailing in Singapore and Bali, with presence in over 10 local outlets, Sukhatara continues to redefine intentional living.Sukhatara launched an exclusive RED LABEL creation — “Summer Fling” Probiotics-Infused Room & Linen Spray, capturing the joy of summer with red berries, honey, pine, and rose.
Sukhatara is a mindful fragrance brand that blends nature and science to restore balance in everyday life.Crafted in Singapore and inspired by Southeast Asia, its room sprays and essential oils are infused with air-cleaning probiotics that eliminate odors at the source, offering rituals of calm free from harsh chemicals. Currently retailing in Singapore and Bali, with presence in over 10 local outlets, Sukhatara continues to redefine intentional living.Sukhatara launched an exclusive RED LABEL creation — “Summer Fling” Probiotics-Infused Room & Linen Spray, capturing the joy of summer with red berries, honey, pine, and rose.
GOOD DOG PEOPLE™
Good Dog People™ is Singapore’s leading online pet store, trusted by over 60,000 dog owners. With a focus on natural nutrition, eco-friendly essentials, and vet-approved products, the brand helps pet parents raise happier, healthier dogs the good way — with heart, purpose, and plenty of tail wags.Available only at RED LABEL, Good Dog People™ presents its Exclusive Squeakie Dog Toy (Png Kueh) — a playful twist on the iconic pink rice cake. Soft, safe, and stuffed with squeaky fun, it’s designed to delight curious noses and active chewers while giving pups a taste of local nostalgia, minus the calories.
Good Dog People™ is Singapore’s leading online pet store, trusted by over 60,000 dog owners. With a focus on natural nutrition, eco-friendly essentials, and vet-approved products, the brand helps pet parents raise happier, healthier dogs the good way — with heart, purpose, and plenty of tail wags.Available only at RED LABEL, Good Dog People™ presents its Exclusive Squeakie Dog Toy (Png Kueh) — a playful twist on the iconic pink rice cake. Soft, safe, and stuffed with squeaky fun, it’s designed to delight curious noses and active chewers while giving pups a taste of local nostalgia, minus the calories.
MR BUCKET CHOCOLATERIE
A Singapore-based chocolate lifestyle brand, Mr. Bucket Chocolaterie is known for its handcrafted bon bons and treats made from cacao sourced only within Asia. Inspired by Roald Dahl’s Charlie and the Chocolate Factory, the brand reimagines the story through chocolate-making, while championing the revitalisation of Asia’s cacao industry.At RED LABEL, expect the same dedication, craft, and creativity that has made Mr. Bucket Chocolaterie a destination at both the airport and Dempsey — now brought closer to you in an exciting new way.
A Singapore-based chocolate lifestyle brand, Mr. Bucket Chocolaterie is known for its handcrafted bon bons and treats made from cacao sourced only within Asia. Inspired by Roald Dahl’s Charlie and the Chocolate Factory, the brand reimagines the story through chocolate-making, while championing the revitalisation of Asia’s cacao industry.At RED LABEL, expect the same dedication, craft, and creativity that has made Mr. Bucket Chocolaterie a destination at both the airport and Dempsey — now brought closer to you in an exciting new way.
GRYPHON SINGAPORE
From nearly a century of tea heritage to being served in more than 1,000 F&B and hospitality outlets across 11 countries, Gryphon Singapore has built its reputation as one of Singapore's leading artisanal tea brands. Today, that journey continues as we pour into RED LABEL, bringing our craft to an exciting new stage.At Gryphon Singapore, they believe tea is more than a beverage — it is an experience of flavour, culture, and purpose. Each blend is a harmony of art and science, meticulously crafted to awaken the senses while telling a deeper story. From ethically managed plantations to eco-conscious packaging, they are committed to delivering exceptional quality with a responsibility to the future.
From nearly a century of tea heritage to being served in more than 1,000 F&B and hospitality outlets across 11 countries, Gryphon Singapore has built its reputation as one of Singapore's leading artisanal tea brands. Today, that journey continues as we pour into RED LABEL, bringing our craft to an exciting new stage.At Gryphon Singapore, they believe tea is more than a beverage — it is an experience of flavour, culture, and purpose. Each blend is a harmony of art and science, meticulously crafted to awaken the senses while telling a deeper story. From ethically managed plantations to eco-conscious packaging, they are committed to delivering exceptional quality with a responsibility to the future.
BOLDR
SUPPLY CO
BOLDR is a watch brand for the curious and adventurous, known for blending rugged durability with innovative design and reliable movements. Built for those who explore with curiousity, BOLDR timepieces and gear are made for every journey – from bustling city streets to the wildest terrains.Launching at RED LABEL, BOLDR introduces their first apparel collection, Nature Observer – a tribute to the wonders of nature, translated into t-shirts designed to resonate with all who carry a spirit of curiosity. This release reflects BOLDR's passion for exploration and its commitment to inspiring curiosity beyond the wrist.
BOLDR is a watch brand for the curious and adventurous, known for blending rugged durability with innovative design and reliable movements. Built for those who explore with curiousity, BOLDR timepieces and gear are made for every journey – from bustling city streets to the wildest terrains.Launching at RED LABEL, BOLDR introduces their first apparel collection, Nature Observer – a tribute to the wonders of nature, translated into t-shirts designed to resonate with all who carry a spirit of curiosity. This release reflects BOLDR's passion for exploration and its commitment to inspiring curiosity beyond the wrist.
OVER
OVER is a performance-driven lifestyle brand that redefines hydration through innovation, style, and functionality. Built for those who push boundaries, OVER creates statement pieces that blend sleek design with everyday utility, elevating how we fuel and perform.For RED LABEL, OVER unveils the 1.5L Alpha Red — a RED LABEL Exclusive drop and a bold statement of prestige and performance. Available only at our first Singapore Pop Up, this limited release embodies the spirit of standing out, making every sip a declaration of power and individuality.
OVER is a performance-driven lifestyle brand that redefines hydration through innovation, style, and functionality. Built for those who push boundaries, OVER creates statement pieces that blend sleek design with everyday utility, elevating how we fuel and perform.For RED LABEL, OVER unveils the 1.5L Alpha Red — a RED LABEL Exclusive drop and a bold statement of prestige and performance. Available only at our first Singapore Pop Up, this limited release embodies the spirit of standing out, making every sip a declaration of power and individuality.
VINTAGEWKND
Vintagewknd is a local vintage and rework brand on a mission
to spread the love for imaginative, inclusive design through unconventional materials. Known for creating products, spaces, and community experiences that reimagine sustainability, the brand brings fresh energy to timeless fashion.For RED LABEL, Vintagewknd presents its unique PICNIC Patchwork collection - a one-of-a-kind creation made from upcycled fabrics. Each piece is uniquely composed of vintage florals, cheerful checks, and thoughtfully rescued materials, offering a breezy silhouette and twirl-ready charm.Available only at RED LABEL, this collection embodies Vintagewknd's playful approach to sustainable fashion and RED LABEL's spirit of showcasing exclusive, boundary-pushing designs.
Vintagewknd is a local vintage and rework brand on a mission
to spread the love for imaginative, inclusive design through unconventional materials. Known for creating products, spaces, and community experiences that reimagine sustainability, the brand brings fresh energy to timeless fashion.For RED LABEL, Vintagewknd presents its unique PICNIC Patchwork collection - a one-of-a-kind creation made from upcycled fabrics. Each piece is uniquely composed of vintage florals, cheerful checks, and thoughtfully rescued materials, offering a breezy silhouette and twirl-ready charm.Available only at RED LABEL, this collection embodies Vintagewknd's playful approach to sustainable fashion and RED LABEL's spirit of showcasing exclusive, boundary-pushing designs.
YEAR OF THE MONKEY (YOTM)
YOTM is a lifestyle brand known for cheeky, statement-making streetwear that thrives on attitude and audacity. For RED LABEL, the brand unveils its Exclusive YOTM × NBCB Collab Tee — a disruptive piece born from crossing out the old and rewriting the rules. The front carries the hybrid mark of “YOCB”, while the back declares the truth: You Only Can Believe.Debuting at RED LABEL as its first release into the market, this collab won’t be available anywhere else for a while. Bold, unapologetic, and impossible to ignore, it embodies RED LABEL’s mission to spotlight boundary-pushing products and experiences you can’t get anywhere else—at least not yet.
YOTM is a lifestyle brand known for cheeky, statement-making streetwear that thrives on attitude and audacity. For RED LABEL, the brand unveils its Exclusive YOTM × NBCB Collab Tee — a disruptive piece born from crossing out the old and rewriting the rules. The front carries the hybrid mark of “YOCB”, while the back declares the truth: You Only Can Believe.Debuting at RED LABEL as its first release into the market, this collab won’t be available anywhere else for a while. Bold, unapologetic, and impossible to ignore, it embodies RED LABEL’s mission to spotlight boundary-pushing products and experiences you can’t get anywhere else—at least not yet.
SUNNYSTEP
Sunnystep is a science-led footwear brand built for people on the move, blending sustainability, style, and next-level comfort. Partnering with MIT Sports Lab, they engineer insoles that minimize stress on your body and support every step of your day.At RED LABEL, catch the Balance Runner in its element — a lightweight, recycled vegan leather sneaker designed for daily wear and active lifestyles. Experience it alongside RED LABEL’s futuristic tech, from Gachabot rewards to AI Shopping Assistant interactions and LED floors that bring every brand story to life. Don’t just shop — immerse yourself in the full Sunnystep vibe, only at RED LABEL.
Sunnystep is a science-led footwear brand built for people on the move, blending sustainability, style, and next-level comfort. Partnering with MIT Sports Lab, they engineer insoles that minimize stress on your body and support every step of your day.At RED LABEL, catch the Balance Runner in its element — a lightweight, recycled vegan leather sneaker designed for daily wear and active lifestyles. Experience it alongside RED LABEL’s futuristic tech, from Gachabot rewards to AI Shopping Assistant interactions and LED floors that bring every brand story to life. Don’t just shop — immerse yourself in the full Sunnystep vibe, only at RED LABEL.
INTERACTIVE EXPERIENCES
GACHABOT
With Gachabot, every interaction becomes a story — where brands connect meaningfully, customers get rewarded, and every moment goes beyond just a transaction.Sign up for an account and get a chance to win discount vouchers and exclusive products by collecting Gacha Tokens through purchases or our QR code hunt!
AI SHOPPING ASSISTANT
MEET EVE — Your AI Shopping Assistant at RED LABEL.EVE is your interactive digital concierge, here to elevate your shopping experience.Specially designed for RED LABEL’s curated retail space, EVE provides real-time, voice-activated support to make your visit seamless and engaging.Chat directly with her to get instant answers about product details, event highlights, ongoing promotions — or simply enjoy a friendly conversation!
INTERACTIVE
LED FLOOR
Step onto our interactive LED directory floor and dive into a vibrant showcase of our participating brands.With just a simple wave, watch as the floor lights up and responds, spotlighting all our brands.
